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Want more traffic from your friendly neighborhood search engine to your site? Here are some of the Search Engine Optimization (SEO) tricks I’ve picked up along the way.

Rule #1: make it easy for the search engines to see and understand your content

Rule #2: stake out a small number of key phrases

Rule #3: get more external links

One of the single most important things you can do (for Google in particular) is to increase the number of links to your site from other sites (the more reputable, the better).

Rule #4: don’t split your traffic

Rule #5: follow up

SEO is a moving target: the search engine algorithms change, your competitions’ sites change, your site changes. You have to stay vigilant or you may lose ranking on your key phrases over time.

Further reading: